5 Reasons Why Your Website Doesn’t Appear on the First Page

When you build a new website, whether on your own or with the help of a designer, you understandably become thrilled to see it rank on Google. You want your new website to be on page 1 so that you may acquire more visitors and leads. That’s understandable. So you become concerned when your website does not appear on the first, second, or sixth page of a Google search. Why isn’t my website on Google’s first page? There are a few possible explanations for this.

1. YOU HAVEN’T DONE ANY RESEARCH ON YOUR KEYWORDS

You must know the answers to all of these questions in order to achieve a high ranking.

• Who is the perfect customer for you?
• Recognize the problem that your client is facing.
• In Google, what is your client looking for?

You should be aware of the exact terms they are typing.

Keep in mind that your clients may not be familiar with the industry lingo you’re utilising.

• What are the keyword competition levels?
• For those terms, who is your online competition?
• Are the websites of your competitors optimised?

This will indicate how simple or difficult it will be to rank for the keyword.

2. ON-PAGE OPTIMIZATION HAS NOT BEEN COMPLETED

If you want your website to rank well on Google, you need to make sure you’ve completed all of the on-page improvements. This implies you’ve picked ONE keyword to optimise each of your website pages and blog articles for. You’re employing that term for on-page SEO by improving the page. It should be simple to employ the keyword across the page if it is relevant to your website (page).

IN ORDER TO RANK IN GOOGLE, YOUR ON-PAGE OPTIMIZATION MUST BE RELATIVE TO YOUR KEYWORD.

On-page SEO entails the following:

• Meta Title
• Meta Description
• (1) H1 Tag
• (2-3) H2 Tags
• H3 Tags as needed
• Alt Tags

3. THE CONTENT OF THE WEBSITE IS NOT RELATED TO THE KEYWORD

The purpose of Google’s algorithm is to assist those who are searching. That is, Google wants the searcher to stay on their platform for as long as possible, and to return to use it again rather than using other search platforms. That implies Google will strive to provide searchers with the most relevant results for the query they input. It is your responsibility as the website owner to persuade the search engine that your site is indeed related to that term. How do you go about doing that? You write material that is relevant to the keyword subject and freely use the keyword in it.

If you’re a wedding photographer in Scottsdale, Arizona, and your website is about your services, including the term “Scottsdale wedding photographer” in your content should be simple. If you want to rank well in Google for that keyword, you must utilise it 1) in that sequence 2) as a keyword phrase inside your content.

It’s that simple: if you can’t find a method to include your term into your content, Google will not deem your website relevant.

4. THE WEBSITE DOESN’T APPEAR IN ANY INDEX.

You install Google Analytics on your website so that you may monitor traffic and visitor behaviour. You set up Google Search Console to see if and where your site appears in search results. You may also check if your website is indexed in Google Search Console. This indicates that Google has crawled your site and that it is ready to appear in search results pages when someone searches for material related to your site. If your website isn’t being crawled, this is the place to go to find out why. You may go back to Google Search Console and request that your site be scanned again if you update it in the future.

5. RANKING IN GOOGLE TAKES TIME

Waiting for Google to acknowledge all of your work and begin presenting your website to your ideal clients is the most difficult aspect. Just keep in mind that a well-optimized website takes time, around 3-6 months. You may begin ranking sooner, which is fantastic, but keep in mind that it might take up to 6 months, so don’t be disheartened. Create a great blog strategy and continue to produce fantastic material.

Use an Incognito Window when searching for yourself. You can be sure you’ll obtain a more realistic results page this way.

Please contact if you have any queries regarding how to improve the performance of your website.